Beijing Qixingxue Tourism Management Agency and Diqingzhou Tourism Group Join Hands Again

As the 2024 winter tourism season comes to an end, Beijing Qixing Snow Tourism Management Agency and Diqing Tourism Group recently conducted a comprehensive review of the Shangri La Qixing Snow Ski Resort, which is jointly operated. The results show that the cooperation between the two parties has achieved significant results, with considerable revenue during the business period. It not only injects strong vitality into the local ice and snow tourism industry, but also becomes another successful example of cooperation between the two parties.

The Shangri La Seven Star Ski Resort, which will be officially put into operation at the end of 2024, has become a winter tourism hotspot due to its unique geographical advantages. As the lowest latitude alpine wilderness ski resort in the Northern Hemisphere, it attracts numerous tourists with long winters, abundant sunshine, and pleasant temperatures. The improvement of transportation system and accommodation facilities in Diqing Prefecture, coupled with multiple air routes and direct trains to scenic spots, ensure convenient travel for tourists, making Qixing Snow Ski Resort a popular choice in winter.

During operation, the ski resort has carefully crafted junior and intermediate ski slopes, as well as a fun and playful ski resort equipped with multiple ice and snow entertainment facilities, meeting the needs of tourists of different levels. At the same time, the one-stop service experience of department stores, new-style restaurants, themed restaurants, and high-end hotel accommodations in the ski equipment hall has greatly improved the satisfaction of tourists. In addition, a variety of entertainment activities such as snow concerts, snowmobiles, snow tanks, and snow excavators provide visitors with unique ice and snow experiences, further enhancing the attractiveness of the ski resort. According to the retrospective data, the number of tourists received by the ski resort continued to rise throughout the winter operating period, with significant growth in revenue from various sources such as tickets, ski equipment rental, catering, and accommodation, achieving remarkable results in revenue. This achievement is not only due to the hardware facilities and service quality of the ski resort itself, but also inseparable from the close cooperation and joint efforts of both parties in market promotion, operation and management. Diqing Tourism Group fully utilizes local resource advantages and tourism channels to actively expand its customer source market; Beijing Qixing Snow Tourism Management Agency, relying on its professional experience in ski resort operation and management, provides strong support for the efficient operation of ski resorts from ski slope maintenance, equipment updates to personnel training, and other aspects.

Based on the successful cooperation in the winter of 2024, the two sides have once again launched negotiations to conduct in-depth discussions on the cooperation plan for 2025. It is reported that both sides plan to further increase investment and upgrade ski resorts in 2025, with the most notable being the expected addition of a 500 meter mid to high level ski slope, as well as practice ski slopes and snowboarding parks. The construction of this ski slope will further enrich the ski resort's ski slope system, meet the needs of more mid to high end skiing enthusiasts, and enhance the competitiveness of the ski resort in the professional skiing field. At the same time, both parties will continue to make efforts in improving service quality, market expansion, brand building, and other aspects, committed to building Shangri La Seven Star Ski Resort into a first-class ice and snow tourism destination in China.

Looking ahead to 2025, Beijing Qixingxue Tourism Agency and Diqingzhou Tourism Group are confident in the prospects of cooperation. Both parties will take the success of this winter business as an opportunity to further deepen cooperation, fully leverage their respective advantages, continuously innovate and develop, contribute greater strength to promoting the high-quality development of the ice and snow tourism industry in Diqing Prefecture, and bring more exciting ice and snow tourism experiences to tourists. In future cooperation, both parties will actively explore diverse integrated development models such as "ice and snow+tourism+culture", combining the rich historical and cultural heritage, folk customs, and ice and snow sports of Diqing Prefecture, allowing tourists to enjoy skiing while also gaining a deeper understanding of Shangri La's unique cultural charm, achieving a win-win situation for economic and social benefits.

Beijing Qixingxue Tourism Scenic Area Management Co., Ltd. is a subsidiary of Shandong Forest Snow Skiing Equipment Co., Ltd. It is a domestic chain brand operation enterprise in the ice and snow industry. The company aims to create a leading "Qixingxue" unique core management model in the industry, and is committed to improving the operation and management system of ice and snow venues in China, and building a top ice and snow operation service group company with international competitiveness. Our main business is dedicated to project investment and brand output in the operation and management of ice and snow. Since its establishment, the company has invested in the construction, management, and operation of dozens of indoor and outdoor ice skating and skiing resorts. The company will consolidate its rich practical experience into a complete, scientific, reasonable, and feasible theoretical system for chain project development and management, and provide customers with mature standardized construction and operational management models, cultivating a professional management team. The company is committed to building a first-class operating new platform in China, further improving the quality of ski resorts through standardized, systematic, and block based management, and solving the worries of ski resort operations. So as to make our due contribution to promoting the high-quality development of China's tourist attractions and ice and snow industry, as well as the popularization of ice and snow sports.

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